ADD Mag aka home of the young creatives, celebrates the individuals that live in a more creative realm. These innovative people define what ADDMAG stands for: Always Doing Damage. From rappers taking everything when nothing is given, to the rise of the street wear theory. Ditching a 9-5 and making a living as a as a full-time artist to riding on top of trains to escape tyranny, ADDMAG crosses lines and breaks all types of boundaries to bring you the stories of people stopping at nothing to get to the top. The Y1I1 issue highlights rising designers, artists, rappers, radio hosts, social activists and many more.